The Pokémon saga is one of the most relevant and cross-media in the panorama of popular culture. Its characters, now universally recognisable, have managed to excite and involve millions of fans over the decades, thanks to a boundless range of audiovisual products. But how was it born? What was its evolution? And what determined its resounding success?
The Pokémon phenomenon - History and evolution answers all these questions, narrating the genesis of the famous brand, illustrating the most significant chapters of the series and revealing curiosities and background.
A journey that starts from the geographical and cultural roots of Pokémon, to trace the sources of inspiration from which this fantastic universe and the bizarre creatures that populate it arose.
From Pokémon Red and Blue to Pokémon GO . This is the story of pocket monsters.
