Come Star Wars Ha Conquistato l'Universo - Magic Dreams Store

Description

How is it possible that many people know what an Ewok is, without ever having seen Return of the Jedi?
How is it possible that there are more Star Wars action figures than human beings?
When did the combined merchandising revenue of the Star Wars films exceed a nation's GDP?

Journalist Chris Taylor proved that Star Wars would never have become such a success if it weren't for an eclectic cast of writers, editors, engineers and marketers who worked behind the scenes to bring George Lucas' vision to life and sell it to a public who didn't believe it.
Essential reading for Star Wars fans or anyone even remotely interested in the entertainment business, How Star Wars Conquered the Universe charts the history of this media giant from its origins in the early 1970s to Disney's purchase of Lucasfilm in 2012, suggesting that the franchise will continue to tickle our imaginations – and make buckets of money – for years and years to come.

“A light-hearted tale that paints what is arguably the most complete portrait of George Lucas yet” – Dave Eggers

“A fun and loving book” – Simon Pegg

"Acute. Detailed. Definitive. An unmissable book” – Lev Grossman

Spedizioni

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